BSBSMB409
Build and maintain relationships with small business stakeholders


Application

This unit describes the skills and knowledge required to negotiate with important stakeholders and modify interactions as required.

It applies to individuals who operate a small business and use communication skills to build relationships with key stakeholders.

No licensing, legislative or certification requirements apply to this unit at the time of publication.


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Establish and develop communication and appropriate relationships with key stakeholders

1.1 Establish specific practices for communication with key stakeholders, in accordance with codes of practice, cultural protocols, stakeholder expectations and preferences and agreed roles and responsibilities

1.2 Maintain specific ways of dealing with issues in communication with key stakeholders, adhering to codes of practice, cultural protocols and agreed roles and responsibilities

1.3 Identify and implement methods of working in culturally appropriate ways

1.4 Identify and implement plans to deal with changes in circumstances and behaviours, as required

2. Establish and develop roles and responsibilities in the small business

2.1 Clearly and accurately clarify roles and responsibilities in the business in accordance with organisational structure and lines of authority, codes of practice and job documentation

2.2 Identify and apply specific practices and behaviours from codes of practice, that contribute to successful working relationships

2.3 Clearly communicate responsibilities and practices to key stakeholders

3. Review relationships with key stakeholders

3.1 Review communication practices used with key stakeholders and implement any necessary improvement strategies

3.2 Monitor and evaluate relationships with key stakeholders and implement actions needed to enhance relationships

3.3 Evaluate roles and responsibilities in the business and undertake any revisions necessary to improve working relationships

Evidence of Performance

Evidence of the ability to:

identify key stakeholders expectations and preferences, particularly those with legislative impact on the business

demonstrate methods of working and communicating with key stakeholders based on roles and responsibilities, codes of practice, stakeholder expectations and cultural protocols

undertake a detailed analysis of roles, responsibilities, duties and tasks of small business personnel to align with key stakeholder relationships

determine process for reviewing relationships with key stakeholders.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.


Evidence of Knowledge

To complete the unit requirements safely and effectively, the individual must:

identify the role, relationship and impact on the business of key stakeholders

discuss business ethics

explain codes of practice for the business

compare communication styles and mechanisms

outline principles of relationship management.


Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the Management and Leadership – Small and Micro Business field of work and include access to:

relevant legislation, regulations, standards and codes

relevant workplace documentation and resources

case studies or where possible, real situations

interaction with others.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.


Foundation Skills

This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.

Skill

Performance

Criteria

Description

Reading

1.1, 1.2, 2.1, 2.2, 3.1

Interprets texts from relevant sources to identify information on job descriptions and codes of practice

Writing

1.1, 2.1, 2.3, 3.2, 3.3

Prepares specific information which conveys an understanding of outcomes and alternatives, and uses terminology appropriate to present to relevant personnel

Oral Communication

1.1, 2.3, 3.1

Clearly articulates requirements using language appropriate to audience and environment, and participates in a verbal exchange of ideas/solutions

Participates in constructive negotiations using tone and language suitable to audience

Navigate the world of work

1.1, 1.3, 1.4, 2.1

Regularly reviews current situation and future career and work options, developing strategies to address some factors that may limit choices, and accepting those that may be outside own control at a particular point in time

Monitors adherence to organisational policies and procedures and considers own role in terms of its contribution to broader goals of work environment

Interact with others

1.1, 1.2, 2.2, 3.2

Collaborates with others to achieve joint outcomes, playing an active role in facilitating effective group interaction, influencing direction and taking a leadership role on occasion

Looks for ways of establishing connections and building genuine understanding with a diverse range of people

Actively identifies important communication exchanges, selecting appropriate channels, format, tone and context to suit purpose and audience, and monitoring impact

Get the work done

1.1, 1.4, 2.1, 3.1, 3.3

Develops plans to manage relatively complex, non-routine tasks with an awareness of how they may contribute to longer-term operational and strategic goals

Makes critical and non-critical decisions in relatively complex situations, taking a range of constraints into account

Uses formal and informal processes to monitor implementation of ideas and reflect on outcomes

Recognises and anticipates an increasing range of familiar problems, their symptoms and causes, actively looking for early warning signs and implementing contingency plans


Sectors

Management and Leadership – Small and Micro Business